This article is in a non-Japanese newspaper:

https://www.theguardian.com/world/2018/oct/17/there-is-hope-here-fukushima-turns-to-tourism-after-nuclear-meltdown?fbclid=IwAR3fT8ziHVIqula2PaiW9XyhT9oPbfJMs-ZP-oUQoHU7S07HgGk-EwsYR_U

My quick thoughts:

1.) “Turning to” is not the right word. Pre-accident, Fukushima was a very popular place for Japanese people to go. It’s got history, onsen, beauty….What this article is talking about foreign tourists, who were very much unaware of Fukushima before the accident. Fukushima is not trying to “turn to,” rather, we are trying to get back to how we used to be (a relaxing getaway.)

2.)  “Fukushima Brand”??? Ugh…  Fukushima is not a “brand.” It’s a place.